Enterprise tenet: Originate from society and repay society
Wishes: Set up international trademark and create hundred years’ enterprise
Mission: Undivided attention, create the beautiful life!
Core value viewpoint: Upright, honest and kind, fair and sincerely
Enterprise spirit: Self-strong, harmonious, sincerity and innovation
Enterprise concept: Move forward together with passing time, develop harmoniously, people oriented people foremost, culture prospers enterprise
Management concept: Quality first, customer satisfactory, diligently and work with perseverance
Administration concept: Pursue to change initiatively, reform self in order to meet the globalization competitive
Talent concept: Respect person, understand person, concern person and train person
Brand advertisement saying: Trust Your Every Step